NEW
YORK, June 20 /PRNewswire/ -- Guitar legend and
Aerosmith founding member Joe Perry has found a new way to 'rock your
world' ... with a pair of signature hot sauces.
Perry -- whose new solo album, Joe Perry, is in
stores now --
will join the rest of the Rock Your World crew in attendance at the
National Association for the Specialty Food Trade's (NASFT) Fancy Foods
Show July 10-12 at the Jacob K. Javits Center in New York City. Both
Joe's signature sauces -- "Rock Your World Boneyard Brew" and "Rock
Your World Mango-Peach Tango" hot sauce -- are being considered for
food awards, which will be announced at the show.
A longtime fan of spicy food, Perry grew tired of
concocting
his own sauce by blending different commercial hot sauces to create the
right balance of flavor and heat. Four years ago, he contacted Ashley
Foods -- a Boston-based food company -- about formulating his own hot
sauce. A year later, Perry unleashed the Rock Your World Boneyard Brew,
an all-natural mix of fresh habanero peppers, onions, garlic, lime
juice, red bell peppers, chipotle peppers and aged red wine vinegar.
Taking its name from The Boneyard -- Joe's basement
home studio
-- the sauce uses the freshest ingredients possible and contains no
preservatives. "I like a sauce that adds some heat but doesn't
overwhelm the food," Perry explains. "There are plenty of sauces out
there that will blow your brains out; I wasn't interested in that. I
wanted to create an everyday sauce with no preservatives for people who
want to add a little zest to their food."
Far from a celebrity-endorsed product, Perry was
deeply
involved in each step of product development from the taste to the
packaging. "The bottom line is that I won't put my name on anything --
from a Les Paul guitar to a hot sauce -- that I don't personally use."
It was Perry's grandfather who first turned him on
to fiery
flavors. "My grandfather's doctors told him he couldn't have spicy food
anymore, so he had a secret stash of hot pepper that he used to share
with me," Perry recalls. "When I started traveling a lot 25 years ago,
I was exposed to a wide range of cuisines and fell in love food that
packs a kick."
Last year, Perry introduced the Rock Your World
Mango-Peach
Tango hot sauce, a flavorful mix of habanero peppers, mangos, peaches
onions, garlic, lime juice, red bell peppers and aged red wine vinegar.
The tropical twist, Perry says, was inspired by his trips to the
Caribbean and the bottles of Matouk hot sauce he saw on every
restaurant table. "The tangy taste of fresh mangos and the bite of
habaneros complement each other for an intense sweet heat," Perry
explains.
Hard Rock Cafe currently serves Rock Your World
Mango-Peach
Tango with its quesadillas and uses it for the Mighty Mango Mary, a
twisted take on the classic Bloody Mary. Part of the fun, Perry says,
is hearing about the new ways people use his sauce. "I never would have
thought to use the sauce in a drink like that. It's strange, but it's
like writing a song. Once you put it out there, people will interpret
it different ways. Instead of telling me stories about my songs, now
people are telling me their Rock Your World recipes."
Two years ago Aaron Hirsch -- Joe's son and the
company's CEO
-- began raising the company's profile through an aggressive marketing
and advertising campaign along with the expansion of the Web site
http://www.joeperrysrockyourworld.com, which includes t-shirts, recipes
and limited-edition, signed bottles of hot sauce. "Right now we are
developing other products by putting our unique twist on the kinds of
snacks you would find in the pantry on the Aerosmith tour bus," he
says. "We are also exploring ways to donate a portion of the company's
profits to a charitable organization."
Source: Columbia Records |
